Author: Terms compared staff

Dividend vs interest

Funding is a core need of most businesses. It can primarily take two forms – equity or debt. Equity involves transferring part ownership of the company to the funder in exchange for funds. Debt involves taking of loans or...

Read More

Branding vs packaging

The literal meaning of product is an article, item or service that a company puts across for sale. A company incurs significant costs when making a product, and they then sell it in the market at more than the cost price so as...

Read More

Brand value vs brand equity

A brand refers to a logo, name, design, term or any other feature that distinguishes a product from other products in the market. It is also considered as a promise made by the company to its customers. The two measures used to...

Read More

PLEASE LIKE OUR FACEBOOK PAGE